LUX AUDIENCE AWARD

Why the LUX Audience Award?

"LUX - The European Audience Film Award (short: LUX Audience Award)" by the European Parliament and the European Film Academy (EFA) demonstrates the European Parliament’s commitment to culture. The initiative promotes cultural diversity and provides a tangible support to cinema and the arts.

This new award is built on the LUX Prize, the film prize of the European Parliament established in 2007, and on the EFA’s People’s Choice Award, introduced in 1997. The selected films raise awareness about current social and political issues, and they reflect the beauty and diversity of European cinema.  The award will continue building bridges across Europe, as one of the LUX Prize's objectives, by shedding light on films that go to the heart of the European public debate.

The new award aims at strengthening ties between politics and citizens, by inviting European audiences to become active protagonists by voting on their favourite films. The aim is to get audiences engaged in debates about Europe, specifically in ‘living Europe’ through inspiring European films. 

The Parliament believes that cinema, as a mass cultural medium, is an ideal platform for debate and reflection on Europe and its future. And the European Film Academy, uniting over 3800 filmmakers across Europe, has been dedicated to promoting European film culture since it was founded in 1988.

While facing the current economic and social crisis, worsened by the Covid-19 pandemic, where arts, culture and cinema are very much under threat, the LUX Audience Award aims to support European creativity and diversity. Advocating for European cinema is a remedy to overcome isolation, physical and psychological boundaries that affect Europe.

How and what?

Films nominated for the new award were publicly unveiled at the European Film Awards virtual ceremony on 12 December 2020, streamed from Berlin. While the LUX Audience Award normally features five films, this year, due to the Covid-19 crisis, it will exceptionally feature three films.

The audience and the Members of the European Parliament (MEPs) are invited to cast their votes online. The film receiving the overall highest ranking from the public and the MEPs, with each group weighing 50 per cent, will be the winner of the LUX Audience Award. The winner will be announced at the award ceremony in the European Parliament, taking place on Wednesday, 9 June 2021, in the Strasbourg plenary session.

What does it offer?

The LUX Audience Award aims to become a quality indicator for backing European film productions.

The initiative gives the nominated films more visibility and helps them cross borders and reach a wider audience.

The nominated films are subtitled in the 24 official EU languages and free screenings will be organised in every EU Member State during the watch & vote period, with film copies (DCPs) produced by the European Parliament, in the framework of the LUX Film Days in the spring. Similarly, leaflets with film overviews and analyses in the respective languages are produced and distributed for screenings across Europe.

The LUX Audience Week in May will include simultaneous screenings of the nominated films shown in numerous cities in the EU, followed by a Q&A with one or two representatives of the film (director, actor, etc.).

The LUX Audience Award winning film will be adapted for visually and hearing impaired audiences and promoted in the Member States.