"LUX - The European Audience Film Award (short: LUX Audience Award)" by the European Parliament and the European Film Academy (EFA) demonstrates the European Parliament’s commitment to culture. The initiative promotes cultural diversity and provides a tangible support to cinema and the arts.
This new award is built on the LUX Prize, the film prize of the European Parliament established in 2007, and on the EFA’s People’s Choice Award, introduced in 1997. The selected films raise awareness about current social and political issues, and they reflect the beauty and diversity of European cinema. The award will continue building bridges across Europe, as one of the LUX Prize's objectives, by shedding light on films that go to the heart of the European public debate.
The new award aims at strengthening ties between politics and citizens, by inviting European audiences to become active protagonists by voting on their favourite films. The aim is to get audiences engaged in debates about Europe, specifically in ‘living Europe’ through inspiring European films.
The Parliament believes that cinema, as a mass cultural medium, is an ideal platform for debate and reflection on Europe and its future. And the European Film Academy, uniting over 3800 filmmakers across Europe, has been dedicated to promoting European film culture since it was founded in 1988.
While facing the current economic and social crisis, worsened by the Covid-19 pandemic, where arts, culture and cinema are very much under threat, the LUX Audience Award aims to support European creativity and diversity. Advocating for European cinema is a remedy to overcome isolation, physical and psychological boundaries that affect Europe.