Promoting European shared values and cultural diversity among young people has always been a priority of the European Parliament. What better medium than cinema to generate passionate debate about European ideas?
Since 2010 the ‘27/28 Times Cinema’ project has been established and promoted by the LUX Film Prize and partners such as Giornate degli Autori (Venice Festival) and Europa Cinemas. This initiative builds on an intensive 10-day training course in Venice, for 27 young European film lovers and community enthusiasts.
During their stay, they meet with MEPs, influencers, communication experts, exhibitors, film directors, selection panel members, and they represent the youngest jury of the Venice Festival. Once back in their own country, they become “LUX Ambassadors”, promoting the LUX films and activities in their communities. A network of more than 300 supporters, enthusiastic ‘LUX ambassadors’ and various multipliers is growing each year.